Industries / Hollywood / 2012

Hollywood hits and flops, 2012

Every Hollywood film released in 2012 with a cost and a gross on record, graded on gross against cost six weeks after release. Blockbuster is three times its cost and up, hit is one and a half, average is one, and anything under one is a flop. 40 of the year's releases have both figures.

25blockbuster12hit3average0flop

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#	Film	Cost	Took	Return	Verdict
1	Sinister2012-10-04	$3M	$83M	27.5×	Blockbuster
2	Silver Linings Playbook2012-11-16	$21M	$236M	11.3×	Blockbuster
3	Ted2012-06-29	$50M	$549M	11.0×	Blockbuster
4	The Hunger Games2012-03-12	$75M	$694M	9.3×	Blockbuster
5	Ice Age: Continental Drift2012-06-27	$95M	$877M	9.2×	Blockbuster
6	Project X2012-03-01	$12M	$103M	8.6×	Blockbuster
7	Taken 22012-09-27	$45M	$376M	8.4×	Blockbuster
8	The Avengers2012-04-25	$220M	$1.52B	6.9×	Blockbuster
9	The Twilight Saga: Breaking Dawn - Part 22012-11-13	$120M	$830M	6.9×	Blockbuster
10	Pitch Perfect2012-09-28	$17M	$116M	6.8×	Blockbuster
11	Madagascar 3: Europe's Most Wanted2012-06-06	$145M	$747M	5.2×	Blockbuster
12	Argo2012-10-11	$45M	$232M	5.2×	Blockbuster
13	Flight2012-02-22	$31M	$162M	5.2×	Blockbuster
14	Life of Pi2012-11-20	$120M	$609M	5.1×	Blockbuster
15	21 Jump Street2012-03-14	$42M	$202M	4.8×	Blockbuster
16	The Impossible2012-09-09	$45M	$198M	4.4×	Blockbuster
17	The Dark Knight Rises2012-07-17	$250M	$1.08B	4.3×	Blockbuster
18	Django Unchained2012-12-25	$100M	$425M	4.3×	Blockbuster
19	Moonrise Kingdom2012-05-16	$16M	$68M	4.3×	Blockbuster
20	Hotel Transylvania2012-09-20	$85M	$358M	4.2×	Blockbuster
21	The Hobbit: An Unexpected Journey2012-12-12	$250M	$1.02B	4.1×	Blockbuster
22	Jack Reacher2012-12-20	$60M	$218M	3.6×	Blockbuster
23	The Amazing Spider-Man2012-06-23	$215M	$759M	3.5×	Blockbuster
24	Prometheus2012-05-30	$130M	$403M	3.1×	Blockbuster
25	The Expendables 22012-08-15	$100M	$315M	3.1×	Blockbuster
26	Men in Black 32012-05-23	$225M	$654M	2.9×	Hit
27	Brave2012-06-21	$185M	$539M	2.9×	Hit
28	Wreck-It Ralph2012-11-01	$165M	$471M	2.9×	Hit
29	The Dictator2012-05-15	$65M	$179M	2.8×	Hit
30	The Perks of Being a Wallflower2012-09-20	$13M	$33M	2.6×	Hit
31	The Cabin in the Woods2012-04-12	$30M	$71M	2.4×	Hit
32	Snow White and the Huntsman2012-05-30	$170M	$397M	2.3×	Hit
33	Rise of the Guardians2012-11-21	$145M	$307M	2.1×	Hit
34	The Bourne Legacy2012-08-08	$130M	$277M	2.1×	Hit
35	Dark Shadows2012-05-09	$150M	$246M	1.6×	Hit
36	Total Recall2012-08-02	$125M	$199M	1.6×	Hit
37	Looper2012-09-26	$30M	$47M	1.6×	Hit
38	Battleship2012-04-11	$209M	$303M	1.4×	Average
39	Cloud Atlas2012-10-26	$102M	$130M	1.3×	Average
40	John Carter2012-03-07	$264M	$284M	1.1×	Average

The method, in full

How a verdict is reached

Blockbuster: Gross of at least 3× cost and up what the film cost to make.
Hit: Gross of at least 1.5× what the film cost to make.
Average: Gross of at least 1× what the film cost to make.
Flop: Anything that did not return its cost. under 1×.

Budget and gross as reported on TMDB A film is graded 42 days after release, so a run still in cinemas is not called early, and a film with no budget on record cannot be graded at all.